Everyone Deserves To Be Pampered

Around 7 in the evening Sherine and I popped into a local, lower middle class hair salon, to have our hair blow dried. It was in full swing when we blew in through the door out of the sand storm. Every chair was full and about 5 women waited patiently for their turn to have their eye brows threaded, their hair straightened or their feet massaged.

Several of the women were sound asleep in their chairs, wrapped in towels while their hair was brushed and combed by a stylist. One woman laid back in her chair while one staff member massaged her neck, another styled her hair and two others massaged her legs and feet. Surronded by 4 beauty experts she slept soundly for at least and hour while we watched the action happen around her.



It seems that in Dubai, like Saudi, being pampered is a national pass time for many women. They love the feeling of being taken care of. They love the care lavished on them. They feel pride in the effort they put into their appearances.

Beauty it appears is something most women in this region enjoy creating, savoring every moment in the routine.

Opportunity: Don’t Rush The Art Of Beauty