This is the only mirror in Marawa’s bathroom-laundryroom, and one of the few in her house. The size of this mirror is a good indication of the size of beauty in millions of Egyptian homes. Marawa’s two personal luxuries are her own towel and soap. The family’s shampoos and soaps are stacked in a basket alongside laundry detergent and floor cleaner. Egyptian women are self-sacrificing; she puts her family first, often just taking care of herself enough to keep her husband happy.
In Egypt, beauty doesn’t get the space, the money or the time it deserves. Beauty products compete not just with each other, but also with cleaning products, food and clothes – all vying for her limited resources.
Challenge: Carve out more space for beauty. Help her see that looking after herself is at least as important as looking after her family and her home.
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